Let's transform Italy into a bike-friendly country
We are convinced that our cities can be more beautiful, that our air can be cleaner, that our money can be better spent, that our time is too precious to spend it stuck in traffic, that our lives need quality and not frenzies or inefficiencies.
The bicycle is one of the most powerful tools we have to achieve all these goals.
Bikenomist’s task is to facilitate this change by generating economic opportunities for all those who share the same vision so that the bicycle era is beautiful, sustainable and affordable for as many people as possible.
In 2013, we decided to take cycling out of the niche, which is why we founded Bikeitalia.it to tell the story of the bicycle as a means of experiencing cities and exploit the potential of our country to make it a paradise for (cycle)tourism.
We decide to start with road safety, without which no one will ever use a bicycle. While the mainstream media see the bicycle as a sports article, we focus on people who use (or would like to use) bicycles every day, and this attracts the attention of public administrations and companies with whom we begin to collaborate. Soon Bikenomist became a company that is growing at an annual rate of 35 percent.
The basic question we have been asking since day one is always the same:“what is Italy lacking to become a bicycle-friendly country?“
The answers always start with the data we are able to collect through Bikeitalia.it’s most advanced traffic analysis technologies, and so we develop activities that can be summarized with three steps:
- Provide information
- Offer consultancy and training
Compatible with the onset of pandemics or other misfortunes, we are committed to holding at least one event dedicated to urban mobility development and one dedicated to cycle tourism development each year.
To date, more than 100 companies from the world of cycling, mobility, tourism and health have chosen us as their partner.