Company
Let's transform Italy into a bike-friendly country
We are convinced that our cities can be more beautiful, that our air can be cleaner, that our money can be better spent, that our time is too precious to spend it stuck in traffic, that our lives need quality and not frenzies or inefficiencies.
The bicycle is one of the most powerful tools we have to achieve all these goals.
Bikenomist’s task is to facilitate this change by generating economic opportunities for all those who share the same vision so that the bicycle era is beautiful, sustainable and affordable for as many people as possible.
The Story
In 2013, we decided to take cycling out of the niche, which is why we founded Bikeitalia.it to tell the story of the bicycle as a means of experiencing cities and exploit the potential of our country to make it a paradise for (cycle)tourism.
We decide to start with road safety, without which no one will ever use a bicycle. While the mainstream media see the bicycle as a sports article, we focus on people who use (or would like to use) bicycles every day, and this attracts the attention of public administrations and companies with whom we begin to collaborate. Soon Bikenomist became a company that is growing at an annual rate of 35 percent.
The basic question we have been asking since day one is always the same:“what is Italy lacking to become a bicycle-friendly country?“
The answers always start with the data we are able to collect through Bikeitalia.it’s most advanced traffic analysis technologies, and so we develop activities that can be summarized with three steps:
- Provide information
- Offer consultancy and training
- Execute
Compatible with the onset of pandemics or other misfortunes, we are committed to holding at least one event dedicated to urban mobility development and one dedicated to cycle tourism development each year.
To date, more than 100 companies from the world of cycling, mobility, tourism and health have chosen us as their partner.
The evolution
2013
Bikeitalia.it, the portal dedicated to the world of cycling, is born.
2015
Bikeitalia.it merges into Bikenomist srl
2016
Let's create the first stable bike mechanics school in italy
2017
We create Bikeitalia LABs, the first network of graduate cycling biomechanics
2020
Division "training" becomes digital and on-demand
2021
We organize the first edition of MobilitARS
2022
We organize the first edition of the Bicycle Tourism Fair
The Team
A team of professionals who are united to transform Italy into a bike-friendly country.
Amo cambiare le cose che non mi vanno bene e migliorare quelle che mi piacciono.
M’impegno per divulgare la cultura della manutenzione della bicicletta.
Scrivo e riporto la realtà del mondo che ruota attorno alla bici sulle pagine digitali di Bikeitalia.it.
Pinar Pinzuti nace in Turchia e, dopo aver vissuto in Germania, nel 2016 si trasferisce a Milano. Le piace definirsi come “Cycling Brainwasher“, ovvero una persona che attraverso la bicicletta cerca di cambiare la testa della gente. Cerca quindi ogni modo possibile per stimolare le persone a utilizzare la bici come mezzo di trasporto e per inserire la bicicletta nell’agenda politica delle amministrazioni pubbliche. Si occupa di progetti di comunicazione di cicloturismo e di eventi, come la Fiera del cicloturismo di cui è la direttrice.
Pinar Pinzuti è anche membro del consiglio EuroVelo.
Progetti ed eventi che ruotano attorno al mondo del turismo in bici sono la mia quotidianità, nella quale non mancano mai la passione e l’entusiasmo per ciò che faccio.
Cycling Holidays Catalyst
Esperienza ed empatia mi aiutano a comunicare meglio e creare contenuti di valore. Lavoro da oltre 15 anni nel settore del turismo.
Il mio impegno? Far scoprire alle persone la bellezza delle vacanze IN e CON la bicicletta.
If there is a message worth communicating, I want to be its spokesperson. To spread it in the most enthusiastic, ironic, and surprising way that comes to mind.
PhD in Scienze dell’Esercizio Fisico e del Movimento Umano. Appassionato di MTB, pratico “bike to work” 365 giorni all’anno.
Bike commuter, cicloviaggiatore, gravellaro, stradista. Mi piace dare valore al tempo e assicurarmi che anche il tempo degli altri sia valorizzato al massimo.
Mi occupo di contabilità, finanza e amministrazione.
Traduco la vision di Bikenomist in contenuti visivi efficaci, migliorando la comunicazione aziendale attraverso il design.
Do you want to be part of our team?
We want to meet professionals, ideas, and visions that have the bicycle at the center of their activities.
If you would like to work with us, send an email to [email protected] telling us who you are and explaining what you want to do with us.
Or follow us on LINKEDIN updates for any open positions.
