Cycle Tourism in Valle d’Itria

Year: 2015

Category: Communication

Client: G.A.L Valle d’Itria

Promotion of the territory through an educational tour and a road show, media planning activities on the main European newspapers dedicated to cycling and a bike tour.

In 2016, thanks to an incisive media campaign and an online petition supported by local bodies and associations, the Aqueduct Cycle Route has been included in the Stability Law among national priority projects.

Itinerari cicloturistici della Valle d’Itria
Ciclovia dell’acquedotto