Pirelli

Project:

Year: 2020

Client: Pirelli

Goal: To promote active mobility in home-to-work travel

For the set-up of Pirelli’s first CYCL-e around corner, the corporate rental bike service promoted by the tire manufacturer, Bikenomist designed and built the corner area, providing 2 high-quality racks, an outdoor pump, and customizing the area with ad hoc graphics.

The initiative is part of a larger collaboration between Bikenomist and Pirelli to promote active mobility in home-to-work commutes.

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