{"id":3249,"date":"2022-03-14T13:49:05","date_gmt":"2022-03-14T12:49:05","guid":{"rendered":"http:\/\/bikenomist.com\/blog\/we-brought-15000-people-to-the-cycling-fair\/"},"modified":"2022-07-17T21:54:09","modified_gmt":"2022-07-17T20:54:09","slug":"we-brought-15000-people-to-the-cycling-fair","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/we-brought-15000-people-to-the-cycling-fair\/","title":{"rendered":"15,000 visitors in two days at Fiera del Cicloturismo."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

On March 12th-13th, the first Cycle Tourism Expo & Talks was held in Milan, Italy, an event we organized with the goal to inspire and share information about all things related to cycling holidays and leisure cycling.<\/p>\n\n\n

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About 50 exhibitors decided to put their trust in us for this first edition, many of them even of an international level who chose our fledgling platform to advertise their destination, services and products to Italian cycle enthusiasts.<\/p>\n\n\n

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Saturday morning, the Cycle Tourism Fair was stormed by visitors who formed a queue of several hundred metersin front of the Fabbrica del Vapore, Milan.<\/p>\n\n

In total, we counted (thanks to the system of preregistrations and wristbands that we gave to each visitor) about 15,000 attendees (55 percent from Lombardy, 45 percent from outside the region), proving that cycle tourism is a reality that is finding increasing interest.<\/p>\n\n

Many exhibitors were surprised by the numbers and, by mid-morning of the first day, they had already run out of materials to distribute. In order to meet the impressive number of visitors, we had to thin out the copies of the Cycle Tourism Journal <\/a>that we were distributing at the entrance and which you can download for free by clicking on the image below.<\/p>\n\n\n

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The secure parking lot we set up at the entrance, with the indispensable support of Shimano Italia, accommodated a total of 1,300 bicycles that otherwise would have ended up attached to some pole, at the mercy of thieves and malicious people.<\/p>\n\n\n

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The temporary parking lot we set up at the entrance to the Bicycle Fair.<\/figcaption>\n<\/figure>\n\n

The 26 Bikeitalia Talks also went very well, in which there were itinerary and book presentations, training workshops on mechanics, biomechanics and training, and meetings with personalities who made bicycle travel epic, between pursuit of the extreme, conveying positive content and confronting illnesses that seem insurmountable obstacles. The hall was always packed.<\/p>\n\n\n

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The Bikeitalia Talks room<\/figcaption>\n<\/figure>\n\n

The cerry on the cake was the moment of the inauguration, which was attended by the Minister of Tourism, Massimo Garavaglia, who left us with an interesting remark, “with diesel fuel at 2 euros, we should start asking ourselves some questions.”<\/p>\n\n\n

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Minister Garavaglia, this morning attended the opening of the first “Cycle Tourism Fair” at the Fabbrica del Vapore in Milan.
“Tourism needs organization and as a government we are working towards that alongside operators.” @massimogara<\/a> pic.twitter.com\/kw28z7zFlT<\/a><\/p>\n

– Ministry of Tourism (@MTurismoItalia) March 12, 2022<\/a><\/p>\n<\/blockquote>\n