{"id":3289,"date":"2021-12-28T13:49:09","date_gmt":"2021-12-28T12:49:09","guid":{"rendered":"http:\/\/bikenomist.com\/blog\/bikenomists-2021\/"},"modified":"2022-07-18T08:10:21","modified_gmt":"2022-07-18T07:10:21","slug":"bikenomists-2021","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/bikenomists-2021\/","title":{"rendered":"Bikenomist&#8217;s 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The year 2021 was also a challenging year for us as for everyone. Compounded by the uncertainties dictated by the pandemic, the boom in the bicycle industry and a flood of ideas that prevent us from resting even when we would like to, we have spent the past 12 months working belly-to-belly without even having time to tell people what we do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We take advantage of these festive days to take stock of the activities we have carried out during 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">January 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For us, the year opened with the launch of an online course dedicated to all those who want to bike home even when everything seems to be roiling against them. The<a href=\"https:\/\/corsi.bikeitalia.it\/corso\/meccanica-di-emergenza\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Emergency Bicycle Mechanics<\/a>&#8221; course was a four-handed collaboration with<strong> Sergio Borroni<\/strong>, a physician, videomaker and bicycle adventurer who put his half-century of bicycle travel experience at our disposal. The course immediately became one of the best-selling courses in our catalog and, judging by the 35 reviews it received, also seems to be very popular with the public.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tYdKNFAVEnM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">February 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In February, we took advantage of the closure period dictated by the pandemic to organize and execute a digital symposium dedicated to urban mobility management in the 3rd millennium: <a href=\"https:\/\/mobilitars.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobilitARS<\/a>. MobilitARS was commissioned from us by the <strong>Selle Royal Group<\/strong> to raise the level of debate in our country, and we got a little carried away: on the four Wednesday mornings in February, 50 top experts from all over Italy took turns on the digital park we set up to address the challenges of the healthy city and the resilient city for a total of 16 hours of live streaming that was watched live by an average of 300 people including insiders and enthusiasts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"879\" src=\"http:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_.png\" alt=\"\" class=\"wp-image-2154\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_.png 1920w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_-300x137.png 300w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_-600x275.png 600w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_-768x352.png 768w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/01\/Mobilitars-2021.logo_-1536x703.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">March 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the arrival of spring, we started a collaboration with a formidable athlete, <strong>Paola Gianotti<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paola is one of the most bubbly women on the national cycling scene, not only because of the 4 Guinness World Records she has achieved as the fastest woman to go around the world on a bicycle, among other things, but above all because of the energy she manages to transmit and pour into every activity she does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By trade, Paola does coaching, and in a time as full of uncertainty as the one we are currently experiencing, we imagined that a path was needed to help people achieve their goals without being discouraged by the gray clouds on the horizon.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus was born the online course<a href=\"https:\/\/corsi.bikeitalia.it\/corso\/raggiungi-i-tuoi-obiettivi-con-paola-gianotti\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Reach Your Goals with Paola Gianotti<\/a>,&#8221; which, in 5 hours of video lectures, accompanies the trainee in defining his or her own goals and devising the best strategies to reach the set goals.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ZWLCQxRZcME\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">April 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The month of April was a source of particular joy and satisfaction for us because after years of working exclusively with foreign tourism promotion entities, we finally managed to work for an Italian entity as well. So in April we published the guidebook<a href=\"https:\/\/www.bikeitalia.it\/ebook\/i-parchi-della-calabria-in-bicicletta\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;The Parks of Calabria by Bicycle<\/a>,&#8221; a 64-page ebook chronicling the <strong>540 kilometers of the newly formed Parks of Calabria Ciclovia<\/strong>. The content was especially popular with Bikeitalia readers, who downloaded it about 1,700 times.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bikeitalia.it\/ebook\/i-parchi-della-calabria-in-bicicletta\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/04\/evidenza-calabria-3low-scaled.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">May 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned, sometimes it happens that we have a few free moments, and in these moments we are certainly not sitting on our hands. In May, we wanted to launch a somewhat Dadaist provocation: on the morning of May 12, <strong>we hung a banner from the balustrade of the Bussa overpass in Milan <\/strong>with the unambiguous content,<a href=\"https:\/\/www.bikeitalia.it\/2021\/05\/12\/in-bici-saresti-gia-arrivato-a-milano-spunta-lo-striscione\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;By bike you would have already arrived<\/a>.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We did not claim the action, but the font and color used for the lettering did not go unnoticed and someone noticed the signature. In any case, the banner was photographed and shared several times on social media putting in front of everyone&#8217;s eyes such an obvious fact that 3 days later the banner was removed by some citizen upset by the message. In the meantime, however, major news outlets have been talking about it and addressing the issue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/05\/In-bici-saresti-gia-arrivato-striscione.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">June 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The month of June opened with<strong> Bikeitalia Day<\/strong>, a festive Republic Day pedal ride in which 60 cities throughout Italy (including islands) celebrated World Bike Day a day early. Bikeitalia Day was free and involved a few thousand citizens sending a message of unity and brotherhood also to enshrine the end of a period of confinement and exclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participation was free of charge. We gained nothing from it, but do you want to put the satisfaction and pleasure?  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/06\/BIKEITALIA_DAY_2_GIUGNO_COVER.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also in June, we launched the guidebook<a href=\"https:\/\/www.bikeitalia.it\/ebook\/ebook-finlandia-del-sud-in-bicicletta\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Southern Finland by Bicycle<\/a>,&#8221; a free ebook chronicling the beauty of southern Finland.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bikeitalia.it\/ebook\/ebook-finlandia-del-sud-in-bicicletta\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/06\/finlandia-in-bici-ebook-bikeitalia.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">July 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the month of July, we rolled up our sleeves to assist  <strong>Shimano Italy<\/strong> in the corporate mobility efficiency process by carrying out for them, in addition to a study of corporate mobility demand, the  <a href=\"https:\/\/www.rideshimano.com\/italy\/it\/Shimano-Mobility-Hub\" target=\"_blank\" rel=\"noreferrer noopener\">Mobility Hub<\/a>: a parking lot for employees who want to bike to work equipped with showers, lockers, and all the amenities for cycling to work. We have discussed this in more detail here: <a href=\"https:\/\/bikenomist.com\/en\/blog\/working-alongside-shimano-italy-to-streamline-mobility-in-the-enterprise\/\">click<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was launched during the European Sustainable Mobility Week.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"795\" src=\"http:\/\/bikenomist.com\/wp-content\/uploads\/2021\/09\/Shimano-Parcheggio-Bici-01.jpg\" alt=\"\" class=\"wp-image-2333\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/09\/Shimano-Parcheggio-Bici-01.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/09\/Shimano-Parcheggio-Bici-01-237x157.jpg 237w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/09\/Shimano-Parcheggio-Bici-01-475x315.jpg 475w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/09\/Shimano-Parcheggio-Bici-01-768x509.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">  August 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In August we rested or at least tried to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">September 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The return from vacation for us has been the usual whirlwind of activity partly because of European Mobility Week during which a thousand activities are always concentrated. Among those we would like to highlight was the presentation of the short film<strong>&#8220;The Raiders of the Lost Cycleway: mission parks of Calabria<\/strong>,&#8221; directed by Sergio Borroni and featuring Paola Gianotti, as well as &#8220;our&#8221; Pinar and Paolo Pinzuti, for the first time as actors.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gk9yzuXZ_rc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Just a few days later, we presented the ebook<a href=\"https:\/\/www.bikeitalia.it\/ebook\/scoprire-cuneo-e-dintorni-in-bicicletta\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Discover Cuneo and its surroundings by Bicycle<\/a>,&#8221; a free publication produced on behalf of the <strong>City of Cuneo<\/strong> to tell about family-friendly cycling tourism, with 4 itineraries specially designed to combine slow cycling, with nature and good food.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.bikeitalia.it\/ebook\/scoprire-cuneo-e-dintorni-in-bicicletta\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/09\/copertina-in-evidena-cuneo-in-bicicletta.jpg\" alt=\"\" width=\"840\" height=\"472\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">October 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With European Mobility Week over, however, our commitment to the issue did not end, and we continued to talk about mobility by presenting a new ebook produced in collaboration with <a href=\"https:\/\/www.metalco.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metalco<\/a> dedicated to young children:<a href=\"https:\/\/www.bikeitalia.it\/ebook\/le-strade-scolastiche-nuove-piazze-per-le-citta\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;School Streets, New Squares for the City<\/a>.&#8221; Within the ebook we have included a ready-to-use communication campaign for parents and teaching staff to request a school road from their mayor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/11\/BANNER_ARIA_STRADE-SCOLASTICHE-BIKEITALIA_RID.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">November 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Also working alongside the City of Cuneo, we were responsible for producing a guide to discovering the &#8220;<a href=\"https:\/\/www.bikeitalia.it\/ebook\/le-alpi-del-mediterraneo-in-bicicletta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediterranean Alps by Bicycle<\/a>&#8221; to present a <strong> territory between France and Italy <\/strong>with five proposed routes for cyclists in good shape who want to challenge the climbs that have made cycling history. The ebook made (and free downloadable) covers MTB, road bike and gravel bike practice with a very adventurous slant but with a key that would enhance intermodal connections by train.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bikeitalia.it\/wp-content\/uploads\/2021\/11\/copertina_ebook_le_alpi_del_mediterraneo_in_bici_s.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And with the arrival of the bad season, we also wanted to turn our thoughts to all those cyclists who do not want to lose their shape as temperatures drop, and that is why we have created, in collaboration with  <strong>Marta Fovana<\/strong>, a video course of &#8220;<a href=\"https:\/\/corsi.bikeitalia.it\/corso\/preparazione-indoor-per-ciclisti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indoor Preparation for Cyclists<\/a>&#8220;: 40 videos for 19 lessons and 3 training plans.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R41-VQRySUk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">  December 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the close of the year we also wanted to devote special attention to the bicycle as a tool and published, in quick succession<a href=\"https:\/\/www.bikeitalia.it\/ebook\/ebook-bici-da-donna-guida-alla-scelta\/\">&#8220;The Guide to Choosing a Women&#8217;s Bicycle<\/a>&#8221; made in collaboration with<strong> LIV<\/strong> and the<a href=\"https:\/\/www.bikeitalia.it\/ebook\/guida-alla-scelta-della-sella-giusta-per-viaggiare\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Guide to Choosing the Right Saddle for Traveling<\/a>&#8221; in collaboration with <strong>Selle SMP<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"826\" src=\"http:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/copertine-ebook-smp-liv.jpg\" alt=\"\" class=\"wp-image-2456\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/copertine-ebook-smp-liv.jpg 1164w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/copertine-ebook-smp-liv-221x157.jpg 221w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/copertine-ebook-smp-liv-444x315.jpg 444w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/copertine-ebook-smp-liv-768x545.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Other things about 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And then there are the other small milestones achieved throughout the year that are independent of dates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bikeitaliait continues to be one of the most widely read bicycle news publications in the Italian language, and the millions of readers who have chosen us are proof of that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During 2021 our network of cycling biomechanics (the <a href=\"https:\/\/www.bikeitalia.it\/lab\/visita-biomeccanica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bikeitalia Labs<\/a>), with the opening of Verona and Cosenza has grown to 8 centers to assist cyclists throughout Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/corsi.bikeitalia.it\/corso\/allenati-con-bikeitalia-pacchetto-base\/\" target=\"_blank\" rel=\"noreferrer noopener\">Training Service<\/a> has reached the milestone of 50 followed and satisfied athletes.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also in 2021 we moved to a new location in Sesto San Giovanni (but we will tell you about that later).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for those who are primarily concerned with the income statement, we are especially happy to report that for the third year in a row Bikenomist grew by 35 percent year-on-year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"505\" src=\"http:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist.jpg\" alt=\"the 2022 of Bikenomist\" class=\"wp-image-2453\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist-300x126.jpg 300w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist-600x253.jpg 600w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist-768x323.jpg 768w, https:\/\/bikenomist.com\/wp-content\/uploads\/2021\/12\/2022-bikenomist-380x160.jpg 380w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What about 2022?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2022 if possible will be an even busier year than the one that just ended because we have decided to organize the  <a href=\"https:\/\/www.fieradelcicloturismo.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cycling Fair<\/a> (to be held on the  <strong>March 12 and 13 <\/strong>at the Fabbrica del Vapore in Milan) and the new edition of the  <a href=\"https:\/\/mobilitars.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobilitARS<\/a> to be held in Reggio Emilia from the  <strong>May 26 to 28, 2022<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then we will continue with business as usual, continuing the editorial activity on Bikeitalia.it, delivering our courses in mechanics, biomechanics and training, with bike fit and everything that helps cyclists feel good in the saddle and on the roads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Happy 2022 to all of you who follow us and, like us, want to turn Italy into a bikeable country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot happened in 2021 in Bikenomist here is a brief summary<\/p>\n","protected":false},"author":5,"featured_media":3937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-3289","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bikenomist&#039;s 2021 - Bikenomist<\/title>\n<meta name=\"description\" content=\"Bikenomist in 2021 has done so many things working with major players in the cycle industry and trying to get as many people as possible into the saddle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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