{"id":5518,"date":"2025-09-26T22:21:14","date_gmt":"2025-09-26T21:21:14","guid":{"rendered":"https:\/\/bikenomist.com\/?p=5518"},"modified":"2025-10-06T09:42:54","modified_gmt":"2025-10-06T08:42:54","slug":"the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/","title":{"rendered":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033"},"content":{"rendered":"\n<p>These aren\u2019t random numbers, but the estimate published by Market &amp; Research Analytics. Personally, I\u2019m inclined to believe it\u2019s worth much more, also because the trend will be strongly accelerated by local regions under the banner of cycle tourism.<\/p>\n\n\n\n<p>Of course, it doesn\u2019t take a genius today to say that gravel is the winning horse of the cycling industry\u2014but try turning the clock back to 2019\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why 2019?<\/h2>\n\n\n\n<p>Because 2019 was the year we published the first edition of our ebook <em>\u201cA Guide to Choosing Your First Gravel Bike\u201d<\/em>, fully sponsored by Wilier Triestina. Since then, it has been downloaded more than 20,000 times by people who linked the concept of \u201cgravel\u201d directly to the Wilier brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why bring this up now?<\/h2>\n\n\n\n<p>Because last week we released the third edition of that ebook, with a brand-new design and completely updated content. Only one thing has remained the same: the sponsor\u2014a sign that this editorial project works, and works well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.bikeitalia.it\/ebook\/guida-allacquisto-della-tua-prima-bici-gravel\/\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1241\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-Wilier-Gravel-2025.jpg.webp\" alt=\"guida bici gravel wilier triestina\" class=\"wp-image-5483\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-Wilier-Gravel-2025.jpg.webp 875w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-Wilier-Gravel-2025.jpg-111x157.webp 111w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-Wilier-Gravel-2025.jpg-222x315.webp 222w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-Wilier-Gravel-2025.jpg-768x1089.webp 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.bikeitalia.it\/ebook\/guida-allacquisto-della-tua-prima-bici-gravel\/\">You can also download a copy yourself by clicking on the link<\/a><\/p>\n\n\n\n<p>This is just one of the <a href=\"https:\/\/bikeitalia.it\/ebook\">54 free ebooks published by Bikeitalia over the years<\/a><\/p>\n\n\n\n<p>At the moment, we are working on a new B2B-oriented ebook, which we will launch in the autumn: it will be titled <em>\u201cGuide to Opening and Managing a Bike Rental Business.\u201d<\/em> The reason is that we firmly believe bike rentals are the only real key to revitalizing the industry and fostering the development of cycle tourism in our country.<\/p>\n\n\n\n<p>If you\u2019re interested in the study mentioned at the beginning, you can <a href=\"https:\/\/www.marketreportanalytics.com\/reports\/road-and-gravel-bikes-135930#summary\">read it by clicking here.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These aren\u2019t random numbers, but the estimate published by Market &amp; Research Analytics. Personally, I\u2019m inclined to believe it\u2019s worth much more, also because the trend will be strongly accelerated&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[193],"class_list":{"0":"post-5518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-en","8":"tag-from-bike-to-business-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist\" \/>\n<meta property=\"og:description\" content=\"These aren\u2019t random numbers, but the estimate published by Market &amp; Research Analytics. Personally, I\u2019m inclined to believe it\u2019s worth much more, also because the trend will be strongly accelerated...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/\" \/>\n<meta property=\"og:site_name\" content=\"Bikenomist\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/bikenomist\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T21:21:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T08:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Pinzuti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ilpinz\" \/>\n<meta name=\"twitter:site\" content=\"@bikenomistcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Pinzuti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/\"},\"author\":{\"name\":\"Paolo Pinzuti\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#\\\/schema\\\/person\\\/f682f9430ba07e8c2bf37e642d67b601\"},\"headline\":\"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033\",\"datePublished\":\"2025-09-26T21:21:14+00:00\",\"dateModified\":\"2025-10-06T08:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ebook-gravel-Wilier-Triestina-cover.jpg\",\"keywords\":[\"From Bike to Business\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/\",\"name\":\"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ebook-gravel-Wilier-Triestina-cover.jpg\",\"datePublished\":\"2025-09-26T21:21:14+00:00\",\"dateModified\":\"2025-10-06T08:42:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ebook-gravel-Wilier-Triestina-cover.jpg\",\"contentUrl\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ebook-gravel-Wilier-Triestina-cover.jpg\",\"width\":1279,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/\",\"name\":\"Bikenomist\",\"description\":\"From Bike to Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#organization\",\"name\":\"Bikenomist - From Bike to Business\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Logo_bikenomist_con-payoff-e1518454690363.png\",\"contentUrl\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Logo_bikenomist_con-payoff-e1518454690363.png\",\"width\":630,\"height\":150,\"caption\":\"Bikenomist - From Bike to Business\"},\"image\":{\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/bikenomist\",\"https:\\\/\\\/x.com\\\/bikenomistcom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10871886\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/#\\\/schema\\\/person\\\/f682f9430ba07e8c2bf37e642d67b601\",\"name\":\"Paolo Pinzuti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pinz-100x100.jpg\",\"url\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pinz-100x100.jpg\",\"contentUrl\":\"https:\\\/\\\/bikenomist.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pinz-100x100.jpg\",\"caption\":\"Paolo Pinzuti\"},\"description\":\"Cycling Executive Officer\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ilpinz\\\/\",\"https:\\\/\\\/x.com\\\/ilpinz\"],\"url\":\"https:\\\/\\\/bikenomist.com\\\/en\\\/blog\\\/author\\\/pinz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/","og_locale":"en_US","og_type":"article","og_title":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist","og_description":"These aren\u2019t random numbers, but the estimate published by Market &amp; Research Analytics. Personally, I\u2019m inclined to believe it\u2019s worth much more, also because the trend will be strongly accelerated...","og_url":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/","og_site_name":"Bikenomist","article_publisher":"https:\/\/business.facebook.com\/bikenomist","article_published_time":"2025-09-26T21:21:14+00:00","article_modified_time":"2025-10-06T08:42:54+00:00","og_image":[{"width":1279,"height":853,"url":"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg","type":"image\/jpeg"}],"author":"Paolo Pinzuti","twitter_card":"summary_large_image","twitter_creator":"@ilpinz","twitter_site":"@bikenomistcom","twitter_misc":{"Written by":"Paolo Pinzuti","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#article","isPartOf":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/"},"author":{"name":"Paolo Pinzuti","@id":"https:\/\/bikenomist.com\/en\/#\/schema\/person\/f682f9430ba07e8c2bf37e642d67b601"},"headline":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033","datePublished":"2025-09-26T21:21:14+00:00","dateModified":"2025-10-06T08:42:54+00:00","mainEntityOfPage":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/"},"wordCount":279,"commentCount":0,"publisher":{"@id":"https:\/\/bikenomist.com\/en\/#organization"},"image":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#primaryimage"},"thumbnailUrl":"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg","keywords":["From Bike to Business"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/","url":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/","name":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033 - Bikenomist","isPartOf":{"@id":"https:\/\/bikenomist.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#primaryimage"},"image":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#primaryimage"},"thumbnailUrl":"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg","datePublished":"2025-09-26T21:21:14+00:00","dateModified":"2025-10-06T08:42:54+00:00","breadcrumb":{"@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#primaryimage","url":"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg","contentUrl":"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/10\/Ebook-gravel-Wilier-Triestina-cover.jpg","width":1279,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/bikenomist.com\/en\/blog\/the-gravel-market-is-worth-15-billion-and-it-will-grow-by-8-5-per-year-until-2033\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bikenomist.com\/en\/"},{"@type":"ListItem","position":2,"name":"The gravel market is worth $15 billion, and it will grow by 8.5% per year until 2033"}]},{"@type":"WebSite","@id":"https:\/\/bikenomist.com\/en\/#website","url":"https:\/\/bikenomist.com\/en\/","name":"Bikenomist","description":"From Bike to Business","publisher":{"@id":"https:\/\/bikenomist.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bikenomist.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bikenomist.com\/en\/#organization","name":"Bikenomist - From Bike to Business","url":"https:\/\/bikenomist.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bikenomist.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bikenomist.com\/wp-content\/uploads\/2018\/02\/Logo_bikenomist_con-payoff-e1518454690363.png","contentUrl":"https:\/\/bikenomist.com\/wp-content\/uploads\/2018\/02\/Logo_bikenomist_con-payoff-e1518454690363.png","width":630,"height":150,"caption":"Bikenomist - From Bike to Business"},"image":{"@id":"https:\/\/bikenomist.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/bikenomist","https:\/\/x.com\/bikenomistcom","https:\/\/www.linkedin.com\/company\/10871886"]},{"@type":"Person","@id":"https:\/\/bikenomist.com\/en\/#\/schema\/person\/f682f9430ba07e8c2bf37e642d67b601","name":"Paolo Pinzuti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bikenomist.com\/wp-content\/uploads\/2022\/06\/pinz-100x100.jpg","url":"https:\/\/bikenomist.com\/wp-content\/uploads\/2022\/06\/pinz-100x100.jpg","contentUrl":"https:\/\/bikenomist.com\/wp-content\/uploads\/2022\/06\/pinz-100x100.jpg","caption":"Paolo Pinzuti"},"description":"Cycling Executive Officer","sameAs":["https:\/\/www.linkedin.com\/in\/ilpinz\/","https:\/\/x.com\/ilpinz"],"url":"https:\/\/bikenomist.com\/en\/blog\/author\/pinz\/"}]}},"_links":{"self":[{"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/posts\/5518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/comments?post=5518"}],"version-history":[{"count":2,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/posts\/5518\/revisions"}],"predecessor-version":[{"id":5523,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/posts\/5518\/revisions\/5523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/media\/5509"}],"wp:attachment":[{"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/media?parent=5518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/categories?post=5518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikenomist.com\/en\/wp-json\/wp\/v2\/tags?post=5518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}