{"id":5526,"date":"2025-09-28T22:25:20","date_gmt":"2025-09-28T21:25:20","guid":{"rendered":"https:\/\/bikenomist.com\/?p=5526"},"modified":"2025-10-06T09:43:10","modified_gmt":"2025-10-06T08:43:10","slug":"cyclists-are-not-a-good-target","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/cyclists-are-not-a-good-target\/","title":{"rendered":"Cyclists are not a good target"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I swear: I\u2019m firmly convinced that cyclists are one of the worst targets you can aim for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And do you know why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because they care about only one thing: riding. They don\u2019t want distractions. They don\u2019t drink wine, they don\u2019t eat sweets\u2014they prefer energy bars and gels. And their money? They spend it only to go faster on their bike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you\u2019re not selling something that helps them go faster\u2026 they won\u2019t even listen to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And let\u2019s be honest: they\u2019re not even that many. Every year, 8,000 people participate in the Maratona dles Dolomiti. But in 2024, there were 89 million cycling tourists in Italy. EIGHTY-NINE MILLION!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now think about your friends: how many are really obsessed with cycling? And how many just ride for fun?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we created Bikeitalia, we focused precisely on those who love cycling, but it\u2019s not their whole life. And we became the most widely read cycling publication in Italian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for the <a href=\"https:\/\/cycletourismshow.com\/the-show\">Cycle Tourism Show<\/a>: we target the curious, not the fanatics. And it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why I\u2019ll give you a very simple piece of advice: speak to normal people who love bikes. There are more of them. And they often have more money to spend, because cycling is an expensive sport\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. If you want us to help you reach these people, get in touch. We\u2019ll talk, and I\u2019ll explain everything in more detail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I swear: I\u2019m firmly convinced that cyclists are one of the worst targets you can aim for. And do you know why? Because they care about only one thing: riding&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":5511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[193],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-en","tag-from-bike-to-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyclists are not a good target - Bikenomist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bikenomist.com\/en\/blog\/cyclists-are-not-a-good-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyclists are not a good target - Bikenomist\" \/>\n<meta property=\"og:description\" content=\"I swear: I\u2019m firmly convinced that cyclists are one of the worst targets you can aim for. 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