{"id":5606,"date":"2025-11-12T13:48:16","date_gmt":"2025-11-12T11:48:16","guid":{"rendered":"https:\/\/bikenomist.com\/blog\/il-covid-e-stato-un-acceleratore-per-il-nostro-settore\/"},"modified":"2025-11-12T14:08:07","modified_gmt":"2025-11-12T12:08:07","slug":"covid-has-been-an-accelerator-for-our-industry","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/covid-has-been-an-accelerator-for-our-industry\/","title":{"rendered":"COVID has been an accelerator for our industry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For some, a decline began that shows no signs of stopping; for others, growth has never halted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These two groups can be distinguished either by product category (bikes vs. tourism) or by their business approach: there are those who want to do everything alone, and those who build networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building a network to grow is the key message from Freddy Mair, CEO of <strong>Fun Active Tours<\/strong>, a company specializing in cycle tourism with an annual turnover of \u20ac8 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freddy was my guest on the latest episode of the podcast <strong>\u201cFrom Bike to Business\u201d<\/strong>, which you can listen to here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Il COVID \u00e8 stato un acceleratore per il nostro business | From Bike to Business\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/r-WlnkiSbaM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re serious about networking beyond just talking, the best place to do it is the <strong>Cycle Tourism Show<\/strong>, taking place in Padua from March 27 to 29, 2026. At the last edition, over 1,000 operators attended, and we aim to grow even more for the next edition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: early bird prices expire on November 30.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy cycling to all of us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some, a decline began that shows no signs of stopping; for others, growth has never halted. These two groups can be distinguished either by product category (bikes vs. tourism)&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[192],"class_list":["post-5606","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-en","tag-from-bike-to-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID has been an accelerator for our industry - Bikenomist<\/title>\n<meta name=\"description\" content=\"Post-COVID cycle tourism: discover how networking can grow your business. 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