{"id":5619,"date":"2025-11-27T09:12:27","date_gmt":"2025-11-27T07:12:27","guid":{"rendered":"https:\/\/bikenomist.com\/blog\/la-cosa-che-ho-capito-sulle-biciclette\/"},"modified":"2025-11-27T09:18:07","modified_gmt":"2025-11-27T07:18:07","slug":"what-ive-understood-about-bicycles","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/what-ive-understood-about-bicycles\/","title":{"rendered":"What I\u2019ve understood about bicycles"},"content":{"rendered":"\n<p>Last week I attended a tourism event in Arezzo and spoke with many tour organizers.<\/p>\n\n\n\n<p>Almost all of them told me that <strong>they now always include the bicycle in their trips.<\/strong><\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because <strong>a bike ride makes people feel good<\/strong>.<\/p>\n\n\n\n<p>It helps them relax and use their free time better.<\/p>\n\n\n\n<p>Carlo Cascione, who created the tour operator Salento Bici Tour, <a href=\"https:\/\/youtu.be\/ZpOG1dr6-0w?si=Q3NjDF_xIi_0wGEg\">in the interview for the podcast<\/a> \u201cFrom Bike to Business\u201d said something interesting:<\/p>\n\n\n\n<p><em>In the future we will no longer say \u2018cycle tourism\u2019.<\/em><\/p>\n\n\n\n<p><em>We will simply say \u2018tourism\u2019, because the bicycle will be a normal part of every trip.<\/em><\/p>\n\n\n\n<p>More and more people have realized that the bicycle is a simple solution to many complex problems, and in fact the latest ISFORT report says that bicycle use in Italy has grown by 26% in the past year.<\/p>\n\n\n\n<p><strong>But do you know who still hasn\u2019t understood this?<\/strong><\/p>\n\n\n\n<p>In many cases, those who sell bicycles and continue selling the \u201cwrong\u201d ones. And this was the focus of the latest episode of the podcast with what I consider to be <strong>one of the greatest bicycle experts in Italy<\/strong>, Guido Rubino.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LISTEN NOW<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stanno vendendo le biciclette sbagliate\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hGppatkvbmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I\u2019ve been an entrepreneur in this sector for 13 years, and if there\u2019s one thing I\u2019ve understood, it\u2019s that continuing to treat the bicycle <strong>only<\/strong> as a sports item is the best way to hinder the growth of the industry.<\/p>\n\n\n\n<p><em>P.S.<\/em><\/p>\n\n\n\n<p>This week the \u201cearly bird\u201d rates for exhibiting at the <a href=\"https:\/\/cycletourismshow.com\/\">Cycle Tourism Show<\/a> expire, and I believe that once again this year we will sell out all available spaces.<\/p>\n\n\n\n<p>Happy Riding to everyone.<\/p>\n\n\n\n<p><strong>Paolo Pinzuti<\/strong><\/p>\n\n\n\n<p>CEO Bikenomist<\/p>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Last week I attended a tourism event in Arezzo and spoke with many tour organizers. Almost all of them told me that they now always include the bicycle in their&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[192],"class_list":{"0":"post-5619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-en","8":"tag-from-bike-to-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What I\u2019ve understood about bicycles - Bikenomist<\/title>\n<meta name=\"description\" content=\"The bicycle is transforming tourism and people\u2019s well-being, yet many retailers still haven\u2019t understood how to truly enhance its value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bikenomist.com\/en\/blog\/what-ive-understood-about-bicycles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I\u2019ve understood about bicycles - 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