{"id":5673,"date":"2025-12-24T19:51:15","date_gmt":"2025-12-24T17:51:15","guid":{"rendered":"https:\/\/bikenomist.com\/blog\/the-best-of-bikenomist-2025\/"},"modified":"2025-12-24T19:51:21","modified_gmt":"2025-12-24T17:51:21","slug":"the-best-of-bikenomist-2025","status":"publish","type":"post","link":"https:\/\/bikenomist.com\/en\/blog\/the-best-of-bikenomist-2025\/","title":{"rendered":"The Best of Bikenomist 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With 2025 coming to an end, it\u2019s time for our annual look back.<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s no denying it: 2025 has been a very demanding year here at Bikenomist. We celebrated our 10th anniversary as a company, but it felt like a long climb \u2014 easing off at times, only to bite back even harder when we least expected it.<\/p>\n\n<p class=\"wp-block-paragraph\">And there were no shortage of setbacks along the way \u2014 some of them deeply tragic \u2014 which put us to a severe test.<\/p>\n\n<p class=\"wp-block-paragraph\">External conditions often didn\u2019t help either: the cycling industry has yet to emerge from its crisis, and this has led to significant cuts in advertising spend by many bicycle and component manufacturers \u2014 including some very well-known brands.<\/p>\n\n<p class=\"wp-block-paragraph\">But despite all this, throughout 2025 we achieved some meaningful successes \u2014 and we\u2019d like to share them with you here.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/the-best-of-bikenomist-2025.jpg\" alt=\"the best of bikenomist 2025\" class=\"wp-image-5652\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/the-best-of-bikenomist-2025.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/the-best-of-bikenomist-2025-279x157.jpg 279w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/the-best-of-bikenomist-2025-559x315.jpg 559w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/the-best-of-bikenomist-2025-768x433.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Bikeitalia continues to grow<\/h2>\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is becoming increasingly present in our lives and, in many cases, is cannibalizing the traffic of those who produce content for the web. Even Aranzulla has stated that he lost 25% of his traffic due to ChatGPT, Gemini, and other AI tools.<\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"91\" data-end=\"463\">Over the past 12 months, Bikeitalia has increased its traffic by <strong data-start=\"156\" data-end=\"180\">89% compared to 2024<\/strong>, and we\u2019re now consistently seeing over <strong data-start=\"221\" data-end=\"255\">2 million page views per month<\/strong>. How did we do it? By obsessively focusing on quality: careful attention to news, high-quality topics, skilled authors, and respect for the trust of our readers \u2014 who have rewarded us with their attention.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"65\" data-end=\"407\">To this end, we\u2019ve released a series of new free eBooks, including: the <strong data-start=\"137\" data-end=\"173\">Complete Guide to Indoor Cycling<\/strong>, created in collaboration with Elite; <strong data-start=\"212\" data-end=\"267\">Everything You Need to Know About Cycling Insurance<\/strong>, developed with Bike Protection; and the <strong data-start=\"309\" data-end=\"372\">third edition of the Guide to Buying Your First Gravel Bike<\/strong>, produced with Wilier Triestina.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"62\" data-end=\"295\">Over the year, we\u2019ve worked to clarify the new traffic code, and in May we organized a webinar with lawyer <strong data-start=\"169\" data-end=\"187\">Andrea Colombo<\/strong> and engineer <strong data-start=\"201\" data-end=\"220\">Alfredo Drufuca<\/strong>, titled: <em data-start=\"230\" data-end=\"293\">\u201cHow to Keep Building Bike Lanes Under the New Traffic Code.\u201d<\/em><\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"46\" data-end=\"96\">For more insights on Bikeitalia, check this out.<\/p><br\/><p data-start=\"98\" data-end=\"140\"><\/p><\/p>\n\n<iframe loading=\"lazy\" title=\"La Fiera del Cicloturismo, edizione 2025\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BCiX4g7jU6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n<h2 class=\"wp-block-heading\">The fourth Edition of the Cycle Tourism Show<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"70\" data-end=\"425\">From <strong data-start=\"75\" data-end=\"97\">April 4 to 6, 2025<\/strong>, we organized the <strong data-start=\"116\" data-end=\"160\">fourth edition of the Cycle Tourism Show<\/strong>, held in Bologna at <strong data-start=\"181\" data-end=\"203\">Piazza Lucio Dalla<\/strong>. It was a special edition, featuring over <strong data-start=\"246\" data-end=\"264\">150 exhibitors<\/strong> and <strong data-start=\"269\" data-end=\"288\">22,000 visitors<\/strong>. We brought <strong data-start=\"301\" data-end=\"333\">40 buyers and tour operators<\/strong> from across Europe, who met our exhibitors in more than <strong data-start=\"390\" data-end=\"422\">1,000 pre-scheduled meetings<\/strong>.<\/p><br\/><p data-start=\"427\" data-end=\"677\">During the B2B day, we hosted the presentation of the <strong data-start=\"481\" data-end=\"524\">Isnart-Legambiente Cycle Tourism Report<\/strong>, which confirmed the sector\u2019s continued growth, with an economic impact of <strong data-start=\"600\" data-end=\"616\">\u20ac9.8 billion<\/strong>, marking a <strong data-start=\"628\" data-end=\"674\">54% increase compared to the previous year<\/strong>.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/05\/1-workshop-buyer-seller-FDC-2025.jpg\" alt=\"\" class=\"wp-image-5287\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/05\/1-workshop-buyer-seller-FDC-2025.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/05\/1-workshop-buyer-seller-FDC-2025-209x157.jpg 209w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/05\/1-workshop-buyer-seller-FDC-2025-420x315.jpg 420w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/05\/1-workshop-buyer-seller-FDC-2025-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The Cycle Tourism Show Finds a New Home<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"70\" data-end=\"319\">In September, we announced that the <strong data-start=\"106\" data-end=\"128\">Cycle Tourism Show<\/strong>\u00a0would be moving, with its fifth edition taking place at <strong data-start=\"185\" data-end=\"227\">Padova Fiere from March 27 to 29, 2026<\/strong>. Many asked us why we made this change, which understandably caused some raised eyebrows.<\/p><br\/><p data-start=\"321\" data-end=\"603\">The main reason was <strong data-start=\"341\" data-end=\"350\">space<\/strong>: the Cycle Tourism Show started as a small project, but over time it grew so much that it became difficult to find a venue capable of containing its energy while remaining easily accessible on foot, by bike, or by train for visitors coming from afar.<\/p><br\/><p data-start=\"605\" data-end=\"811\">This decision was also guided by a shared vision with the <strong data-start=\"663\" data-end=\"737\">Region of Veneto, the Padua Chamber of Commerce, and the City of Padua<\/strong>, aiming to create an event designed to appeal to international markets.<\/p><\/p>\n\n<h2 class=\"wp-block-heading\">Cycle Tourism Forum, regional editions<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"62\" data-end=\"436\">In 2025, we piloted a <strong data-start=\"84\" data-end=\"104\">traveling format<\/strong> to bring cycle tourism know-how directly to local areas, engaging operators and helping them network. In February, we organized the <strong data-start=\"237\" data-end=\"270\">Cycle Tourism Forum in Umbria<\/strong> in collaboration with the <strong data-start=\"297\" data-end=\"322\">University of Perugia<\/strong>, and in June we held the <strong data-start=\"348\" data-end=\"393\">Cycle Tourism Forum in the Pollino region<\/strong> in partnership with <strong data-start=\"414\" data-end=\"433\">Catasta Pollino<\/strong>.<\/p><br\/><p data-start=\"438\" data-end=\"579\">Overall, we brought together <strong data-start=\"467\" data-end=\"492\">hundreds of operators<\/strong>, helping them collaborate, create synergies, and develop new cycle tourism products.<\/p><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"901\" data-id=\"5662\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-in-umbria.jpg\" alt=\"\" class=\"wp-image-5662\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-in-umbria.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-in-umbria-209x157.jpg 209w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-in-umbria-420x315.jpg 420w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-in-umbria-768x577.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"315\" data-id=\"5663\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-nel-pollino-420x315.jpg\" alt=\"\" class=\"wp-image-5663\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-nel-pollino-420x315.jpg 420w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-nel-pollino-209x157.jpg 209w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-nel-pollino-768x577.jpg 768w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/forum-del-cicloturismo-nel-pollino.jpg 1200w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">Partnerships That Matter<\/h2>\n\n<p class=\"wp-block-paragraph\">or us, 2025 was the <strong data-start=\"91\" data-end=\"112\">year of alliances<\/strong>. We dedicated a lot of time to forging partnerships with other companies that, like us, share the dream of <strong data-start=\"220\" data-end=\"281\">more bicycles on the road and streets designed for people<\/strong>.<br\/><p data-start=\"62\" data-end=\"271\">To this end, we actively contributed to strengthening the <strong data-start=\"120\" data-end=\"159\">Italian chapter of Women in Cycling<\/strong>, which brings together women working in the bicycle industry to provide them with <strong data-start=\"242\" data-end=\"268\">support and visibility<\/strong>.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"62\" data-end=\"187\">We partnered with <strong data-start=\"80\" data-end=\"90\">Komoot<\/strong> to increase the visibility of <strong data-start=\"121\" data-end=\"159\">Italian cycle tourism destinations<\/strong> in international markets.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"62\" data-end=\"205\">We signed a <strong data-start=\"74\" data-end=\"100\">commercial partnership<\/strong> with <strong data-start=\"106\" data-end=\"120\">VeloBerlin<\/strong> (April 11\u201312, 2026), held each year at the iconic <strong data-start=\"171\" data-end=\"202\">Tempelhof Airport in Berlin<\/strong>.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"62\" data-end=\"224\">And, <strong data-start=\"67\" data-end=\"89\">last but not least<\/strong>, our very own <strong data-start=\"104\" data-end=\"113\">Pinar<\/strong> was confirmed as a <strong data-start=\"133\" data-end=\"167\">member of the EuroVelo Council<\/strong>, the European network of long-distance cycling routes.<\/p><\/p>\n\n<h2 class=\"wp-block-heading\">The Hardest Moment<\/h2>\n\n<p class=\"wp-block-paragraph\">We cannot wrap up this 2025 review without remembering the <strong data-start=\"481\" data-end=\"518\">most difficult moment of the year<\/strong>: the loss of our dear colleague, <strong data-start=\"552\" data-end=\"571\">Barbara Orlandi<\/strong>, who passed away on <strong data-start=\"592\" data-end=\"607\">September 8<\/strong> after a long illness. She taught us countless lessons and left behind a truly beautiful legacy.<br\/><br\/>Barbara\u2019s passing overshadowed any joy from the milestones we achieved over the past months, but she left us a way of approaching life: <strong data-start=\"209\" data-end=\"284\">with lightness and courage, even in the face of the greatest challenges<\/strong>. This is how we want to face <strong data-start=\"314\" data-end=\"322\">2026<\/strong>, which lies ahead of us \u2014 <strong data-start=\"349\" data-end=\"365\">with a smile<\/strong>, because every day is a gift.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/bikenomist-bicicletta-una-soluzione.jpg\" alt=\"\" class=\"wp-image-5665\" srcset=\"https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/bikenomist-bicicletta-una-soluzione.jpg 1200w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/bikenomist-bicicletta-una-soluzione-209x157.jpg 209w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/bikenomist-bicicletta-una-soluzione-420x315.jpg 420w, https:\/\/bikenomist.com\/wp-content\/uploads\/2025\/12\/bikenomist-bicicletta-una-soluzione-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Our Heartfelt Thanks<\/h2>\n\n<p class=\"wp-block-paragraph\">So, even though people in Italy sometimes target cyclists, even though national politics shows little interest in creating people-friendly streets, and even though the international landscape is increasingly concerning, we will continue to do our part \u2014 supporting those who choose to invest in the growth of urban and cycle tourism infrastructure.<\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"72\" data-end=\"308\">We can achieve this with the support of <strong data-start=\"112\" data-end=\"126\">all of you<\/strong> \u2014 partners, clients, readers, friends, and activists. Your trust is our <strong data-start=\"199\" data-end=\"216\">driving force<\/strong>, and together we can continue to <strong data-start=\"250\" data-end=\"305\">promote the positive change that cycling represents<\/strong>.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\">So, thank you all, and here\u2019s to a great 2026!<\/p>\n\n<p class=\"wp-block-paragraph\">And thank you too, <strong data-start=\"95\" data-end=\"130\">Barbara \u2014 more than anyone else<\/strong>.<br data-start=\"131\" data-end=\"134\"\/>You have no idea how much we miss you. <strong data-start=\"173\" data-end=\"194\">Every single day.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">PS: Oh, almost forgot \u2014 we\u2019ve recently launched a <strong data-start=\"120\" data-end=\"131\">podcast<\/strong> too! It\u2019s called <em data-start=\"149\" data-end=\"172\">From Bike to Business<\/em> (sorry, it\u2019s only in Italian).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 2025 coming to an end, it\u2019s time for our annual look back. There\u2019s no denying it: 2025 has been a very demanding year here at Bikenomist. We celebrated our&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[195],"class_list":["post-5673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-en","tag-best-of-bikenomist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best of Bikenomist 2025<\/title>\n<meta name=\"description\" content=\"The Best of Bikenomist. 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