For some, a decline began that shows no signs of stopping; for others, growth has never halted.
These two groups can be distinguished either by product category (bikes vs. tourism) or by their business approach: there are those who want to do everything alone, and those who build networks.
Building a network to grow is the key message from Freddy Mair, CEO of Fun Active Tours, a company specializing in cycle tourism with an annual turnover of €8 million.
Freddy was my guest on the latest episode of the podcast “From Bike to Business”, which you can listen to here:
If you’re serious about networking beyond just talking, the best place to do it is the Cycle Tourism Show, taking place in Padua from March 27 to 29, 2026. At the last edition, over 1,000 operators attended, and we aim to grow even more for the next edition.
Note: early bird prices expire on November 30.
Happy cycling to all of us!
