This morning I passed by a vintage bike shop in my neighborhood and couldn’t believe my eyes: they no longer sell bikes, only offer repairs and urban bike rentals for tourists.
It perfectly illustrates the paradox the bike world is experiencing right now: bike sales are stagnant, more and more shops are closing, yet there are more cyclists on the streets and cycle tourism is growing at double-digit rates year after year.
“Chaos” is the mildest way to put it.
Yet there is a light at the end of the tunnel, and Andrea Panzeri, CEO of RMS, showed it during the latest episode of the podcast From Bike to Business.
RMS is a little-known name to the general public because it works exclusively with bike shops, knowing them inside out.
If you want to understand this sector better and avoid making major mistakes, don’t miss this episode:
