These aren’t random numbers, but the estimate published by Market & Research Analytics. Personally, I’m inclined to believe it’s worth much more, also because the trend will be strongly accelerated by local regions under the banner of cycle tourism.
Of course, it doesn’t take a genius today to say that gravel is the winning horse of the cycling industry—but try turning the clock back to 2019…
Why 2019?
Because 2019 was the year we published the first edition of our ebook “A Guide to Choosing Your First Gravel Bike”, fully sponsored by Wilier Triestina. Since then, it has been downloaded more than 20,000 times by people who linked the concept of “gravel” directly to the Wilier brand.
Why bring this up now?
Because last week we released the third edition of that ebook, with a brand-new design and completely updated content. Only one thing has remained the same: the sponsor—a sign that this editorial project works, and works well.
You can also download a copy yourself by clicking on the link
This is just one of the 54 free ebooks published by Bikeitalia over the years
At the moment, we are working on a new B2B-oriented ebook, which we will launch in the autumn: it will be titled “Guide to Opening and Managing a Bike Rental Business.” The reason is that we firmly believe bike rentals are the only real key to revitalizing the industry and fostering the development of cycle tourism in our country.
If you’re interested in the study mentioned at the beginning, you can read it by clicking here.
