What’s the secret ingredient that can turn any place into a magical destination for cycle tourists?
It’s a question I’ve always asked myself—and one I’ve never been able to answer. That’s why I decided to ask someone who truly knows and understands cycle tourism better than I do: Pierpaolo Romio.
Pierpaolo is the founder and CEO of Girolibero, one of Europe’s leading cycle tourism tour operators, and he’s also the very first guest on From Bike to Business, the podcast dedicated to the bicycle economy that launches today.
From Bike to Business is the kind of podcast I wish had existed ten years ago—back when I first started my entrepreneurial journey and kept hitting my head against the walls of this beautiful and chaotic industry.
Every week, I’ll be interviewing professionals and sharing my curiosities with them.
The goal is to foster knowledge, awareness, and growth in a sector that’s about much more than just wheels, frames, and gears.
But back to the original question: according to Pierpaolo, the answer lies among the people who live in the area. If locals use the bike, cycle tourism will flourish faster—but the topic is much more complex than that.
That’s why I invite you to listen to the full episode and subscribe to this brand-new channel.
LISTEN NOW
P.S.
If you’d like to move from theory to practice, we’ve just opened sales for exhibition spaces at the next Fiera del Cicloturismo.
If you’d like to receive an offer, click here.
Paolo Pinzuti
CEO, Bikenomist
