Let's walk and bike
Client: Municipality of Reggio Emilia
Goal: To promote active mobility in home-to-school travel.
Bikenomist in collaboration with the Reggio Emilia municipal government has kicked off a communication and awareness campaign aimed at students and families to promote walking and bicycling.
“Let’s walk,” “You take me by bike,” and “I’ll bike there” are the claims used to counter phenomena such as child sedentariness, traffic, and pollution, thus promoting the autonomy of the youngest, air quality, and psychomotor development of children.
The communication campaign, “On foot and on bike you are a dragon.”