Branded Parking – Cycle Tourism Show

Bosch branded the entire parking area of the Cycle Tourism Fair, a space that has always been a priority for our event. The Fair’s venues are carefully chosen, favoring proximity to a railway station so visitors can reach the event by train and then continue by bike.
The entire parking area was customized with Bosch’s visual identity and, at the entrance, a staffed booth welcomed arriving cyclists.
Through this initiative, Bosch positioned itself as a reliable and committed partner, offering a useful service perfectly aligned with the brand’s values. The strategic location of the space also ensured high visibility for the brand throughout the event.