Love 30 – Campaign 30km/h Zone
Client: Fiab Onlus
30eLode is a campaign set up by the Italian Bicycle Friends Federation to highlight policy-makers and decision-makers about the need for child-friendly roads.
50 children wrote a letter to the government asking for a chance to ride a bike at school.
The letters were delivered to the Minister for Constitutional Reforms, Maria Elena Boschi representing the Italian government.