30 and Praise Campaign


Year: 2016

Category: Communication

Client: Fiab Onlus

Goal: To raise awareness among Parliament, government and the public about the need to reduce road accidents.

30eLode is a campaign initiated by the Italian Environmental and Bicycle Federation to highlight to policy and decision makers the need for child-friendly roads.
Fifty children wrote a letter to the government asking to be allowed to ride bicycles to school.
The letters were delivered to the Minister for Constitutional Reforms, Maria Elena Boschi representing the Italian government.


30elode Campaign


30elode Campaign