30 and Praise Campaign
Year: 2016
Category: Communication
Client: Fiab Onlus
Goal: To raise awareness among Parliament, government and the public about the need to reduce road accidents.
30eLode is a campaign initiated by the Italian Environmental and Bicycle Federation to highlight to policy and decision makers the need for child-friendly roads.
Fifty children wrote a letter to the government asking to be allowed to ride bicycles to school.
The letters were delivered to the Minister for Constitutional Reforms, Maria Elena Boschi representing the Italian government.
