Client: G.A.L Itria Valley
The Itria Valley G.A.L. commissioned us to promote the area by bicycle.
In order to achieve this goal, we carried out an educational tour and road show, media planning activities in major European newspapers dedicated to cycling, organization of a rally.
Traveling roadshow with presentations in Bologna, Milan, Munich, Cologne and Berlin to acquaint local cycling associations with the Itria Valley’s network of cycling tourism routes.
Organizing a bicycle touring rally in Martina Franca to enhance and promote the 300 km of bicycle touring routes created in the area. The gathering was held from May 30 to June 1, 2015, and was attended by about 40 people from all over Italy who, over the course of the three days, got to ride through the Itria Valley area.
In 2016, thanks to an incisive media campaign and an online petition supported by local bodies and associations, the Aqueduct Cycleway was included within the Stability Law as a national priority project.