Indoor Cycling and Elite

We conceived and produced the ebook “The Complete Guide to Indoor Cycling” in collaboration with Elite, managing every aspect: from content creation to graphic design, through to the promotional strategy.

This 54-page guide provides everything needed to optimize training on smart trainers: from choosing the most suitable model to setting up the training space, from designing a personalized workout plan to leveraging connectivity features with apps and devices.

To extend the project’s reach, we extracted and shared 6 key pieces of content from the ebook and made some training tables available for free, always including a call-to-action to download the full guide.

Additionally, Elite supported the launch by sending two personalized emails to its user database who had already downloaded the guide, strengthening community ties and increasing engagement.

Editorial Activity on Bikeitalia

Editorial Activity on Bikeitalia