Upslowtour

After an initial communication campaign in 2022, we strengthened the collaboration with the Pinerolese Mountain Union, creating a project aimed at raising awareness of an area, which, just a few km from Turin, offers a great variety of itineraries, suitable for all types of cyclists, as well as many services to support cycle tourism.

With our photojournalist we planned an exploration tour accompanied by a local guide, covering 3 of the 15 rings that are part of the cycling tourism offer in the area. 

We therefore created a photographic reportage with more than 50 shots that reveal the beauty of the area, to be used for advertising promotion and for fairs, and we conducted a post-tour communication campaign on Bikeitalia.it which took the form of :

1. publication of 5 articles that tell about the travel experience of our photojournalist for each of the itineraries and share useful and practical information on the area to cycling travellers
2. sending 1 dem to the Bikeitalia database to promote the articles and local events + a banner campaign in the travel section