Privacy Policy of Bikenomist s.r.l.


Bikenomist Ltd. (“the Holder“) is an Italian companya Operating in the media industry, Of cycling and bicycling communication and counseling.

The purpose of this Notice is to inform you about how we process personal data about you.

Bikenomist S.r.l., in line with Leg. 196/2003 (hereinafter referred to as “Privacy Code“) and Regulation (EU) 2016/679 (hereinafter “GDPR“), intends to ensure the privacy and security of each visitor’s personal data consistent with what is prescribed in this Policy.

This Notice is intended as a disclosure pursuant to Art. 13 of the Privacy Code and Articles 13 and 14 of the GDPR.

Type of data processed

The website offers informative and sometimes interactive content. While browsing the site Bikenomist S.r.l. may, therefore, acquire information about the visitor, in the following ways:

  • Navigation data
    The computer systems and software procedures used to operate this website acquire, in the course of their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This category of data includes: IP addresses, the type of browser used, the operating system, the domain name and addresses of websites from which access was made, information about the pages visited by users within the site, access time, the length of time spent on the individual page, internal path analysis and other parameters related to the user’s operating system and computer environment.

  • Additional categories of data
    These are all those personal data provided by the visitor through the site, for example, by registering and/or accessing a restricted area and/or a service and/or participating in one of the initiatives launched by Bikenomist S.r.l. alone or in partnership with third parties, by writing to a Bikenomist S.r.l. e-mail address to request information or by calling one of our toll-free numbers to have direct contact with customer service.

Purpose of processing



To provide the good and/or service requested by the user, to manage the contracts finalized by the user, to carry out the related administrative, accounting, tax and legal requirements, and to process requests forwarded by the user.

The processing operations put in place for these purposes are necessary for the fulfillment of contractual obligations and do not require specific consent from the data subject.

To survey your experience of using our platforms, the products and services we offer, and to ensure the proper functioning of the web pages and their content.

The processing operations put in place for these purposes are based on a legitimate interest of the Owner.

To send you commercial communications regarding promotions and/or offers for which you may be eligible, in the interest of the Holder.

The processing put in place for these purposes is carried out with the specific consent provided by the user, with the exception of commercial communications relating to products and/or services similar to those already purchased and/or subscribed to by the user for which the processing is based on a legitimate interest of the Controller.

Carry out profiling activities i.e. analysis and processing of information related to the user, their preferences, habits, consumption choices and/or browsing experiences. This activity is also carried out through the use of technologies such as cookies (for more information, see paragraph 14 of this“Cookie Policy“).

The processing operations put in place for these purposes are carried out with the specific consent provided by the user, except for an activity of analyzing elementary information related to his or her consumption preferences.

Scope of data circulation

For administrative purposes, we inform you that your data may be communicated by the Data Controller, subject to your consent, to Third Party Companies operating in the publishing sector and to companies operating in the following sectors with which Bikenomist S.r.l. may enter into partnership agreements: social networking and interactive platforms, FMCG, distribution, financial, insurance, automotive, services, and to humanitarian and charitable organizations, as well as telecommunications, for commercial and/or promotional purposes.

Extra-EU data transfer

Pursuant to Art. 43 of the Privacy Code and Art. 44 of the GDPR, Bikenomist S.r.l. may transfer your personal data to Third Parties located in states outside the European Union or the European Economic Area.
In this circumstance, Bikenomist S.r.l. ensures the adoption of appropriate safeguards (such as the signing of standard contractual clauses approved by the EU Commission) with the foreign company receiving the data; these clauses guarantee a level of data protection corresponding to that enshrined in European legislation.

Roles and responsibilities in privacy

Your personal data are processed by Bikenomist S.r.l., as the Data Controller.
More detailed information on the names of the Data Processors may be requested by sending an email to the following address:
i[email protected].
We also inform you that within.
by A data protection officer has been identified.

Mode of data processing

The processing of personal data is carried out mainly using electronic procedures and media (DB, CRM platforms, etc.) for the time strictly necessary to achieve the purposes for which the data were collected and, in any case, in accordance with the principles of lawfulness, correctness, non-excessiveness and relevance provided for in the current privacy legislation.

Redirect to external sites

The website may use so-called social plug-ins. Social plug-ins are special tools that allow social network features to be embedded directly within the website (e.g., Facebook’s “like” function).
All social plug-ins on the site are marked with the respective logo owned by the social networking platform (e.g., Facebook, Google, Twitter, Linkedin).
When you visit a page on our site and interact with the plug-in (e.g., by clicking the “Like” button) or decide to leave a comment, the corresponding information is transmitted from your browser directly to the social networking platform and stored by it.
For information on the purposes, type, and manner of collection, processing, use, and storage of personal data by the social network platform, as well as how to exercise your rights, please consult the privacy policy adopted by the individual social network.

Linking to/from third-party sites

From this website it is possible to connect through appropriate links to other websites owned by Bikenomist s.r.l. or it is possible from third party websites to connect to our website.
The Owner disclaims any responsibility with regard to the possible request and/or release of personal data to third party sites and with regard to the management of authentication credentials provided by third parties.

Data retention

Please be advised that data related to navigation logs, if recorded, will be retained by the Data Controller for a period of 3 months.
We also inform you that the data you provide will be processed for the duration of the existing contractual relationship between us and further retained only for the period provided for the fulfillment of legal obligations, provided that it is not necessary to retain it further to defend or enforce a right or to fulfill any further legal obligations or orders of the Authorities.

Rights of data subjects

The subjects to whom the above-mentioned personal data refer (so-called “interested parties”), have the right to exercise their rights in the manner and within the limits provided by the current privacy legislation.

In relation to the processing of your personal data, you have the right to ask Bikenomist S.r.l.:

  • access: you may request confirmation that there is or is not a processing of data concerning you, as well as further clarification about the information in this Notice, and to receive the data itself, within the limits of reasonableness;

  • rectification: you may request to rectify or supplement the data you have provided to us or otherwise in our possession, if inaccurate;

  • cancellation: you may request that your data acquired or processed by Bikenomist S.r.l. be deleted if it is no longer necessary for our purposes or where there are no disputes or controversies outstanding, in case of withdrawal of consent or your opposition to processing, in case of unlawful processing, or if there is a legal obligation to delete;

  • limitation: you can request the limitation of the processing of your personal data, when one of the conditions of Art. 18 of the GDPR; in such a case, your data will not be processed, except for storage, without your consent except as made explicit in the same article in paragraph 2.

  • theopposition: you may object at any time to the processing of your data on the basis of our legitimate interest, unless there are our legitimate grounds for processing that override your own, for example, for the exercise or our defense in court; your objection will always override our legitimate interest in processing your data for marketing purposes;

  • portability: you can request to receive your data, or to have your data transmitted to another data controller specified by you, in a structured, commonly used, machine-readable format.

In addition, according to Art. 7(3) GDPR, we inform you that you may exercise your right to withdraw consent at any time, without affecting the lawfulness of the processing based on your prior consent.
Finally, we inform you that you have the right to file a complaint before the Supervisory Authority, which in Italy is the Garante per la Protezione dei Dati Personali.

To exercise these rights, report problems or ask for clarification on the processing of your personal data, you can send an email to [email protected].
We also inform you that you can also submit your requests by mail by writing to the Data Controller,
Bikenomist S.r.l., headquartered at Via Pietro Giannone 6, 20154 – Milan specifying the subject of the request.

Right to be forgotten

Please be advised that this Policy relates solely to the processing of personal data that you have provided or will provide to


S.r.l. – possibly also by purchasing our products and/or services provided against payment or by participating in our promotions and/or offers – and those that, eventually,


S.r.l. will acquire in the course of this relationship and/or further relations between you and us.
Should you wish, on the other hand, to assert the right to be forgotten with reference to your personal data that may be contained in the articles of the newspaper and processed by the Editor in the exercise of journalistic activity, we remind you that the Data Controller is the Editor himself,



., to whom he may apply, for the purpose of exercising this right under Art. 17 of the GDPR, by writing to the Holder with offices at Via.

Pietro Giannone 6, 20154 – Milan

, or by sending an e-mail to the e-mail address.

[email protected].

Changes to the Disclosure

The possible enactment of new industry regulations, as well as the constant review and updating of user services, may result in the need to change the methods and terms described in this Notice. It is therefore possible that this document may change over time. Therefore, we encourage you to consult this page periodically.
We will post any changes to this Policy on this page, and if the changes are significant, we will provide a more visible notification.
Previous versions of this Policy will, in any case, be archived for reference.

Cookie Policy

What are Cookies?

Cookies are packets of information sent by a web server (e.g., the site) to the user’s Internet browser, automatically stored by the user on the computer and automatically sent back to the server each time the site is accessed.
By default, almost all web browsers are set to automatically accept cookies.
Typically, cookies can be installed:

  • directly by the owner and/or manager of the website (so-called first-party cookies);

  • by responsible parties unrelated to the website visited by the user (so-called third-party cookies). Unless otherwise specified, we remind you that these cookies fall under the direct and exclusive responsibility of the operator itself. More information about privacy and their use can be found directly on the sites of their respective operators.

This website may use, also in combination with each other, the following types of cookies classified according to the indications of the Privacy Guarantor and the Opinions issued in the European context by the Working Group ex art. 29 of the GDPR:

  • Session, are the cookies that are not stored persistently on the user’s computer and are deleted when the browser is closed, they are strictly limited to the transmission of session identifiers necessary to enable the safe and efficient exploration of the site while avoiding the use of other computer techniques potentially detrimental to the privacy of users’ browsing.

  • Persistent, are the cookies that remain stored on the computer’s hard drive until they expire or are deleted by users/visitors. Through persistent cookies, visitors accessing the site (or any other users employing the same computer) are automatically recognized each time they visit. Visitors can set their computer’s browser to accept/reject all cookies or display a warning whenever a cookie is offered so they can consider whether to accept it. The user can, however, change the default configuration and disable cookies (i.e., block them outright) by setting the highest level of protection.

  • Technicians, are the cookies used to authenticate, to take advantage of multimedia content such as flash player or to allow the choice of navigation language. Therefore, it is generally not necessary to acquire the user’s prior and informed consent. This also includes cookies used to statistically analyze access/visits to the site only if used exclusively for statistical purposes and through the collection of information in aggregate form.

  • Non-technical, Are all cookies used for profiling and marketing purposes. Their use on users’ terminals is prohibited unless they have first been adequately informed and have given valid consent in this regard according to the opt-in technique. These types of cookies can, in turn, be grouped according to the functions they fulfill into:

  • Analitycs. are the cookies used to collect and analyze statistical information about access/visits to the website. In some cases, combined with other information such as credentials entered to access restricted areas (one’s e-mail address and password), they can be used to profile the user (personal habits, sites visited, content downloaded, types of interactions made, etc.).

  • Widgets, this category includes all those graphical components of a program’s user interface, which is intended to facilitate the user’s interaction with the program. By way of example, cookies from facebook, google+, twitter are widgets.

  • Advertsing, cookies used to advertise within a site fall into this category. Google, Tradedoubler fall into this category.

  • Web beacons, code snippets that allow a website to transfer or collect information through the request for a graphic image fall into this category. Websites may use them for various purposes, such as analyzing website usage, monitoring and reporting activities on advertisements, and customizing advertisements and content.

The cookies on Bikenomist s.r.l.’s websites.

Technical cookies that do not require consent

BikenomistS.r.l. will install on your device and, in particular, in your browser or allow third parties to install certain cookies that are necessary for us to acquire or have our partners acquire statistical information in an anonymous and aggregate form related to your navigation on the pages of the sites of Bikenomist srl.

These are, in particular, cookies related to the following statistical analysis services:

Google Analytics
Nielsen NetRatings
Comscore Analytics
Cookies for which consent is required

If, in addition, you give the relevant consent through one of the simplified methods described in the information presented at the time of your first access on a Bikenomist s.r.l. site or by following the instructions below, Bikenomist S.r.l. may install and/or allow the third-party companies indicated below to install additional cookies, so-called profiling cookies, for which you may choose to modify or revoke all or part of the consent given through the links below:

Third-party cookies

For the processing of personal data that, with your consent, third-party companies known to Bikenomist may put in place through cookies, please click on the links below for the provision or non-provision of consent by following the relevant directions, after reading the different disclosures:


Through the sites of

i Bikenomist

, Facebook, if you give your consent, may process your personal data to allow you a browsing experience enriched by social networking features and services


Through the sites of

i Bikenomist

, Twitter, if you give your consent, may process your personal data to allow you a browsing experience enriched by social networking features and services


Through the sites of

i Bikenomist

, Google, if you give your consent, may process your personal data to enable you a browsing experience enriched by social networking features and services


Through the sites of


, Linkedin, if you give your consent, may process your personal data to allow you a browsing experience enriched by social networking features and services

Google Analytics
Bikenomist sites have Google Analytics advertising features enabled, the advertising features implemented are: demographic and interest data reports from Google Analytics.

Enabling these advertising features allows Google Analytics to collect traffic data via Google advertising cookies and anonymous identifiers, in addition to data collected via a standard Google Analytics implementation. Bikenomist sites collect and use data from Google’s interest-based advertising or third-party audience data (e.g., age, gender, and interests) from Google Analytics and Google Analytics features implemented based on display advertising (e.g., remarketing, Google Analytics demographic and interest data reports) for statistical and audience analysis purposes only. Data are collected and aggregated anonymously using proprietary or third-party software (e.g., Google Analytics). Bikenomist sites and third-party vendors, including Google, use both proprietary cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to inform, optimize, and serve ads based on users’ previous visits to Bikenomist sites.

You can turn off Google Analytics for display advertising and customize Google Display Network ads in the following ways:

How to disable cookies by browser configuration

If you wish, you can also manage cookies directly through your browser settings. However, deleting cookies from your browser may remove preferences you have set for Bikenomist sites, so it would be wise for you to visit this page periodically to recheck your preferences.

For more information and support you can also visit the specific help page of the web browser you are using:

This site collects some Personal Data of its Users.

Personal data collected for the following purposes and using the following services:
Contact User
Mailing list or newsletter and contact form
Personal Data: last name, email, and first nameContact management and message sending.
HubSpot Email
Personal Data: Usage Data and emailMailChimp
Personal Data: last name, Usage Data, email, and first nameUser Database Management.
HubSpot CRM
Personal Data: email, phone number, and various types of Data as specified by the service’s privacy policyManagement of landing pages and invitation pages
Mailchimp Landing Page
Personal Data: last name, Cookie, Usage Data, email, address, first name, and company name

Interaction with social networks and external platforms
Facebook Like button and social widgets , Twitter Tweet button and social widgets and Linkedin button and social widgets
Personal Data: Cookies and Usage Data

Protection from SPAM
Personal Data: various types of Data as specified by the service’s privacy policy

Google reCAPTCHA
Personal Data: Cookies and Usage Data

Registration and authentication Single Sign On
Personal Data: various types of Data as specified by the service’s privacy policy

Contact information
Data Controller
Bikenomist srl – via Pietro Giannone, 6 – 20154, Milan (Italy). RDP: Paolo Pinzuti

Holder’s email address: [email protected]

Last modified May 24, 2018

This page is visible by means of links present on all pages of the Site in accordance with Art. 122 second paragraph of Legislative Decree. 196/2003 and following the simplified procedures for information and acquisition of consent for the use of cookies published in the Official Gazette No. 126 of June 3, 2014 and its register of provisions No. 229 of May 8, 2014.