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Anyone who has had a chance to study the laws of dynamics or even to watch a few episodes of MacGyver will have learned by heart that “for every action there is an equal and opposite reaction,” meaning that whatever happens in the world will have consequences of greater or lesser magnitude and that, in many cases, can be largely predicted by those who have the patience and shrewdness to watch.

Through, the information portal of which we are editors, we have been observing for some time a slow but inexorable change: the automobile from a status symbol has turned into a cost and a nuisance from which many people are trying to move away, and in fact territories are trying to adapt to this change in attitude by focusing on a spread in the use of bicycles and other modes of transportation.

This change in approach to mobility is generating a number of implications that affect everything that moves-from logistics and tourism to commerce and the use of public space-with surprising effects, especially for the economic fabric.

In a nutshell, if people instead of cars use bicycles for their commute, automatically a series of new demands and needs are created to which the market must somehow respond by generating new economies. These new economies can be encapsulated within the concept of bikenomics, or the economies generated by the bicycle.

For us at Bikenomist, then, the mission is nothing less than to facilitate access to these new economies by making available what we have: strategic marketing and communication skills, public relations, event implementation and infrastructure design.

To do this we can count on a team of professionals ready to turn any idea that has pedals or wants to have them into development opportunities.

Because it is only by working hard on changing economic mechanisms that we can expect to turn Italy into a bicycle-friendly country.

From bike to business, indeed.

Paolo Pinzuti

Cycling Executive Officer