Editorial Activity on Bikeitalia
Southern French Alps
Year: 2025
Client: Atout France for the Southern French Alps
Objective: Position the Southern French Alps as the ideal destination for active summer holidays just a short distance from Italy and promote it to a qualified target audience
For the Southern French Alps, we carried out a communication campaign on Bikeitalia.it with the aim of positioning the destination as an ideal place for active summer holidays, promoting the area as dedicated not only to winter sports.
The campaign consisted of publishing three written articles showcasing the different areas with their respective experiences and unique features, placing a banner in the travel section of Bikeitalia.it, and sending a DEM to our targeted contact database.
