Boat Bike Tours
Year: 2025
Client: Boat Bike Tours
Goal: Build brand awareness and promote bike and boat tours to the Italian cycle tourism audience
The collaboration between Bikenomist and Boat Bike Tour/Island Hopping began with the participation of the Dutch tour operator as an exhibitor at the fourth edition of the Cycle Tourism Show. The exhibition space allowed Boat Bike Tours to meet and inform Italian cycle tourists (and aspiring ones) about bike and boat tours organized throughout Europe, as well as to meet buyers and other operators for networking. This presence was complemented by a communication campaign on the digital channels of the Cycle Tourism Show (website and social media) and on Bikeitalia.it, developed in two phases: 1) pre-show, aimed at building brand awareness about bike and boat trips and the specific offerings of Boat Bike Tours/Island Hopping; 2) post-show, to promote the summer tours to the Show visitors and the readers of Bikeitalia.it
