Year: 2013 – ongoing

Category: Communication

Project: Bikenomist

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Founded in July 2013,, with about 1.5 million views/month, is the most widely read bicycle news outlet in the Italian language.
The editorial activity mainly focuses on cycling as a means of transportation, land discovery and for a healthy and sustainable lifestyle.’s goal is to show Italians the benefits of moving by bicycle to encourage the adoption of policies favorable to active mobility.

More than 12,000 pieces of content on are distributed among news, travelogues from our community, itineraries to map and tell the story of the area, and the bike section, an encyclopedia of bicycle technique dedicated to choice and maintenance, training, biomechanics, tourism and best practices.

Turning Italy into a bicycle-friendly country is what has motivated us to pursue this publishing project for 10 years.