Ciclovia Parchi Calabria


Year: 2020-2021

Client: Calabria Region

Goal: Promotion of Calabria Cycle Route.

Bikenomist has created a communication strategy plan and realized promo activities for the brand:  Ciclovia Parchi Calabria.

To promote the Calabria Cycle Route, we created an online guidebook (ebook) and a short film together with Sergio Borroni and Paola Gianotti.


The Predators of the Lost Cycle Route

The short-film of the cycle route.


Ciclovia Parchi Calabria

On the occasion of European Mobility Week, we held a press conference in Milan to officially present the Calabria Parks Cycleway and related short film to the press.

Press Conference