Ciclovia Parchi Calabria
Year: 2020-2021
Client: Calabria Region
Goal: Promotion of Calabria Cycle Route.
Bikenomist has created a communication strategy plan and realized promo activities for the brand: Ciclovia Parchi Calabria.
To promote the Calabria Cycle Route, we created an online guidebook (ebook) and a short film together with Sergio Borroni and Paola Gianotti.
Ebook
Ciclovia Parchi Calabria
On the occasion of European Mobility Week, we held a press conference in Milan to officially present the Calabria Parks Cycleway and related short film to the press.
