Parma Cambia Spazio


Year: 2020

Client: City of Parma

Goal: Promotion of walk/bike-to-school

Bikenomist in collaboration with the city administration of Parma has kicked off a communication and awareness campaign targeting more than 70 schools in the city to implement school streets and promote active walking and bicycling.

Parma Changes Space has led to the creation of branded media to set up school streets, totems bearing time directions on how to get to school, information brochures for citizens, webinars for families, participatory processes with local schools and associations, school street projects in collaboration with Arch. Matteo Dondé.

Promoting active mobility in home-school travel

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Parma Cambia Spazio