Parma Cambia Spazio
Year: 2020
Client: City of Parma
Goal: Promotion of walk/bike-to-school
Bikenomist in collaboration with the city administration of Parma has kicked off a communication and awareness campaign targeting more than 70 schools in the city to implement school streets and promote active walking and bicycling.
Parma Changes Space has led to the creation of branded media to set up school streets, totems bearing time directions on how to get to school, information brochures for citizens, webinars for families, participatory processes with local schools and associations, school street projects in collaboration with Arch. Matteo Dondé.
Promoting active mobility in home-school travel
