Shimano

Project:

Year: from 2016

Category: Communication

Customer: Shimano Italy

Promotion of products and services offered by Shimano Italia through the Bikeitalia.it channel and related social media.

Making 20 videos on assembling a bicycle from scratch using products and components marketed by Shimano as benchmarks.

Production of an ebook “Definitive Guide to the Relationship Between Foot and Pedal.”

Video

The step-by-step guide to assembling a bicycle starting with just the frame

Ebook

Ultimate guide to the relationship between foot and pedal