Cycle Tourism in Türkiye

Project:

Year: 2022 – 2024

Client: TGA / Go Türkiye

Goal:To increase awareness of Türkiye as a top cycling destination and position the country as a key player in the European cycle tourism market

Digitization, Communication, and Promotion: Bikenomist for Türkiye

Over a three-year consultancy, Bikenomist collaborated with the Turkish Tourism Promotion and Development Agency (TGA) to support the growth of Türkiye as a premier destination for cycle tourism.

The project included:

  • The digitization of cycling routes across three disciplines: gravel, road cycling, and mountain biking;
  • The creation of multilingual content (English, Italian, French, and German) for press kits and international media campaigns;
  • Strategic participation in the Cycle Tourism Fair to strengthen brand visibility and positioning;

The organization of tailored press tours for international journalists, offering immersive experiences in Türkiye’s most bike-friendly regions.

Contents

Editorial features on Bikeitalia

Contents

Editorial coverage at the Cycle Tourism Fair:

Routes

Route collections on Komoot

Contents

International editorial publication