Thoughts on cycling, cycle tourism and the business behind it — published in English on our blog.
The company that invented the luxury bike holiday in 1966 explains what tour operators look for in local partners, why e-bikes now account for 70% of its guests, and why the Veneto hills are "Tuscany thirty years ago".
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The webinar is designed for business owners and sales, marketing, product and business development managers at companies making or distributing bikes and e-bikes, components, accessories, cycling apparel, and fleet and rental solutions.
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EuroVelo turns 30 next year: a network worth billions, yet still no law to protect it. That was the message Bikenomist brought to the 2026 EuroVelo & Cycling Tourism Conference in Utrecht, held from 30 September to 2 October under the theme "At the beating heart of cycling".
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For years cycle tourism has been described with one convenient word: potential. The new Cycle Tourism Index, built with komoot, finally puts numbers behind it. Here is the data from previous year.
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Three days, 27,000 people, and a sector that's no longer a niche. Here's how the 2026 edition of the Cycle Tourism Show in Padua went, numbers in hand.
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The latest "Traveling with a Bike 2026" report (by ISNART - Unioncamere and Legambiente ), recently presented at the Cycle Tourism Show in Padua, confirms that cycling has evolved from a niche activity into a powerhouse of the Italian tourism economy.
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The annual analysis by ADFC (the German Cycling Federation) reveals a significant shift in the European market. While nearly 40 million Germans cycle in their free time, there is a noticeable move away from long-distance touring in favor of day trips and occasional cycling during "stationary" holidays.
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With 2025 coming to an end, it's time for our annual look back. There's no denying it: 2025 has been a very demanding year here at Bikenomist.
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You don't need millions from investors to turn an idea into a company worth acquiring. Ever since entrepreneurs started being called "startuppers", it has seemed that no idea can become a business without a funding round. Michele Boschetti, founder of Miss Grape, proves the opposite.
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There are more people cycling in Italy every year, yet bike sales are not picking up. Many in the industry are waiting for the market to bounce back to what it used to be. According to Guido Rubino, it won't.
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